Benetton Speech or Presentation Example | Topics and Well Written Essays - 500 words - 1

Benetton - Speech or Presentation ExampleTheir usage of technology and the media is the greatest, coach in mind that Benettons main tool of advertisement is the media it will be easy to sell the Groups products to them.In order to keep up Benettons competitive edge, the company has to make important strategic positioning changes. Europe is Benettons biggest market, however, the cost of running business in Europe is preferably high, and the profit margins are minimal. Thus, it would be wise to cut the expenses in Europe. The Asiatic market provides Benetton with a large population to which it can sell its products. In transgress of the Asian countries providing varying characteristics and regulations, the market shows expansive development in the retail sector that Benetton can take advantage of and sell more of its products. (Suh & Howard, 2013). The developing position of the Asian market presents a favourable offering that Benetton can occupy with the help of the funds it sav es from the spending reduction in Europe. Moreover, the competition in Asian markets is not as harsh as that in Europe where Benettons competitors have established themselves.The Benetton Group has to improve its standing with more utilisation of the honey oil strategy. One thing for sure is that it has to develop products that are environmental friendly and show dedication to the green strategy. Thus, it has to remodel the strategy around its products by subscribe with recognised labels. These labels have to show the companys eco-friendliness. As noted by Garcia (2015) there number of eco-labels globally stands at 437. Using recognised labels resembling Energy Star in the U.S. will help Benetton to improve believability to its advertisements especially the benefits its products have on the environment. Especially at such a clip when people are more aware of the importance of the environment in their lives with the effects of global warming and climate change.With the continued digitalisation of nearly all aspect of day-to-day